In our latest evolution at WishGarden, we've embarked on a journey to pioneer a groundbreaking reformulation in our pregnancy formulas. Inspired by Catherine's trailblazing and kick-ass activist spirit, we're committed to introducing a fresh approach to crafting plant medicine that remains deeply rooted in herbalism.
Part of our promise to our customers is to be constantly innovating the best, more sustainable and most effective ways to bring herbalism into your homes and health practice. With safety always at the root of our hearts, our goal has always been to create herbal remedies that are effective and that you can trust.
Highest Safety Standards
From a safety perspective, we take guidance from The American Herbal Products Association's Botanical Safety Handbook. The AHPA organization is a leader in botanical research and has the most current studies around contraindications and safety considerations for all herbs that we use. We consider every update and always apply it to our formulations.
Effective Pregnancy Formulas
We opted to lower the alcohol content in our pregnancy formulas to more widely appeal to pregnant women and even further ensure the safety of our products. We developed an innovative new way to deliver on efficacy, improve taste and reduce alcohol below 10%. In this process, we developed a truly innovative new way to deliver efficacy, improve taste, and reduce alcohol to a level akin to eating a ripe banana (<10%).
As we recognize that more and more people are taking multiple tinctures during pregnancy, we reduced the alcohol content out of an abundance of caution to keep the cumulative intake at the safest recommended level.
When reducing alcohol content, we needed a substitute to maintain shelf stability. Apple cider vinegar is naturally acidic and supports a healthy microbial balance, which makes it a natural and healthy alternative to alcohol. In addition to its stabilizing effects, ACV offers many other health benefits, ranging from its blood sugar balancing effects to digestive soothing qualities.
As the alcohol in tinctures tends to have a bit of a bite, ACV creates a new taste profile that has been a big improvement for those sensitive pregnancy palates!
Meet the New Pregnancy Formulas
This change affects the following pregnancy safe formulas: Morning Sickness, Immune Boost, Congestion Rescue, Kick-Ass Allergy, Stress Release and Sleepy Nights. This does exclude our postpartum formulas!
The reformulation of our pregnancy line represents a significant step forward in our commitment to safety and innovation. We've not only improved stability but also pioneered a new approach to herbal medicine. We're dedicated to providing effective, trustworthy products that prioritize the well-being of our customers as we stay rooted in wisdom and guided by a deep respect for the healing power of nature.
Sindy Wise is Vice President of Business Development at WishGarden Herbs, leading science, formulation, and product development. Sindy serves on the board of Naturally Boulder and board of trustees for the American Herbal Products Association. She is also the Founder & Formulator of The House of Botanicals, crafting pure aromatherapeutic botanical sprays.
This information has not been evaluated by the Food and Drug Administration. This information is not intended to diagnose, treat, cure, or prevent any disease, or sell any product.